What is SaaS Reporting? & The Tools You Can’t Miss
What is SaaS Reporting?
SaaS(Software-as-a-Service) reporting is a cloud-based application that uses subscription-based pricing to deliver reporting, dashboard services to enterprises.
Like SaaS offerings in other categories, compared to other “on-premise” software, SaaS reporting has many benefits such as lower costs, less complex, and easier to deploy.
5 SaaS Reporting Tools
FineReport is a web reporting tool that provides the SaaS version. It provides an Excel-like interface that is easy for users to generate, export, and print reports.
The data entry function makes this reporting tool distinctive from others. You can input the data back to the database via the web reports generated by FineReport.
Besides, various open APIs make FineReport flexible to be integrated with other systems, and more efficiently to be customized.
The other stunning features of this software include,
- Open APIs for customization
- Report Management
- Dynamic Reports
- Query reports
- HTML Reports
- Task Scheduler
- Adaptive display on mobile, tablet, TV screens
TapClicks provides a suite of SaaS solutions, including analytics and reporting explicitly created to help agencies, brands, and media companies streamline marketing operations and manage their campaigns’ performance.
You can use TapReports to create dynamic online dashboards, and reports enable organizations to communicate the results of their marketing efforts better. Smart Connector allows agencies to pull in marketing data from hundreds of source systems in categories such as advertising, audio, calling, display, programmatic, and social (to name a few).
Grow is one of the most robust reporting tools for SaaS companies.
It is easy to connect with CRM, marketing, and financial data sources.
The distinct advantage is Grow’s is the simplest way to unite and blend scattered data from hundreds of sources, including spreadsheets, databases, and SaaS applications (such as Quickbooks and Salesforce, etc.).
Besides, you don’t need a third-party warehouse because Grow can keep the most relevant and current data after importing your business-critical data.
Adaptive Insights was an early user of the software as a service (SaaS) model for business intelligence and corporate performance management.
It is a cloud-based corporate performance reporting solution that helps businesses plan budgets, actuals, plans, forecasts, calculations, and cell notes on all key SaaS metrics and KPIs.
You can integrate it directly with NetSuite. And it maintains various types of data, including personnel information and financial reporting.
Cyfe is a SaaS reporting application that offers one of the easiest reporting and dashboard tools available in the market.
It helps companies with self-reporting, KPI monitoring, search engine optimization, scheduling, social media marketing, custom reports, data exporting & archiving, and more.
The data in Cyfe can be pulled from services that include Google and Salesforce, Facebook, Mailchimp, and more through pre-built widgets. Through the Cyfe dashboard, you can monitor and analyze data from websites, multiple departments, and other locations. It provides top-of-the-line customization options, as well as Excel and CSV data dashboards.
Essential Metrics For SaaS Reporting
1.ARPU – The average revenue per user is the revenue generated from each paid subscription over a period, typically per month or year. There are indeed more in-depth statistics that will provide you greater insight, but ARPU is an excellent metric for measuring your business’s general health.
2. Conversion rate – The conversion rate is the number of people who visit your site divided by the people who become paying customers. This metric is essential for calculating how many visitors you need on your site to achieve specific revenue goals. It is also important in determining whether your team needs to improve sales funnel and measure the success of your tweaks to it.
3.Churn rate – The churn rate is the percentage of SaaS customers who cancel their subscription. Churn is a metric of critical importance to a SaaS company’s long-term viability because recurring revenue is the lifeblood of a SaaS business. A high churn rate can remind you of an issue with your customer retention strategy. This could be software that is difficult to learn, prices that are too high, or any other problems.
4.MRR and ARR – The monthly recurring revenue(MRR) and annual recurring revenue(ARR) are another set of important metrics about your company’s general health. A deeper look at them can help your team go beyond general financial health.
5.CAC – Customer acquisition cost means how much you must spend to acquire a customer. Your marketing and sales expenses’ total cost is divided by the number of new users you signed up. This, along with LTV, is an essential metric that affects your pricing strategy.
6.LTV – The lifetime value of a customer means the average revenue that a customer generates before they churn, offset by gross margin. The customer lifetime value is supposed to be at least five or six times higher than the cost of acquiring that customer. Regular re-evaluation of your pricing strategy and tweaks to it informed by these two metrics, especially in your business’s early phases, will help maximize growth.