1. What is SaaS Reporting? 

Growth-oriented metrics and timely data analytics & reporting tools are decisive measures for all fast-growing companies. Like SaaS (Software as a Service) offerings in other categories, compared to other “on-premise” software, SaaS reporting as an analytics solution has many benefits such as lower costs, less complex, and easier to deploy.

SaaS Analytics offers featured data analytics solutions such as stylish reporting and interactive dashboards through a cloud-based application. Saas reporting tools typically adopt subscription-based pricing to deliver reporting, dashboard services to enterprises.

2. SaaS Reporting Tools

TapClicks

TapClicks provides a comprehensive suite of SaaS solutions, encompassing analytics and reporting, designed explicitly to assist agencies, brands, and media companies in optimizing marketing operations and monitoring campaign performance.

With TapReports, users can effortlessly generate dynamic online dashboards and reports, enhancing organizations’ ability to effectively communicate the outcomes of their marketing endeavors. The Smart Connector feature empowers agencies to seamlessly integrate marketing data from a diverse range of source systems across categories such as advertising, audio, calling, display, programmatic, and social. This versatility positions TapClicks as a robust player in the realm of SaaS reporting tools. 

Grow

Grow is one of the most robust reporting tools for SaaS companies. It is easy to connect with CRM, marketing, and financial data sources. 

The distinct advantage is Grow’s is the simplest way to unite and blend scattered data from hundreds of sources, including spreadsheets, databases, and SaaS applications (such as Quickbooks and Salesforce, etc.). 

Besides, you don’t need a third-party warehouse because Grow can keep the most relevant and current data after importing your business-critical data. 

Adaptive Insights

Adaptive Insights was an early user of the software as a service (SaaS) model for business intelligence and corporate performance management. 

It is a cloud-based corporate performance reporting solution that helps businesses plan budgets, actuals, plans, forecasts, calculations, and cell notes on all key SaaS metrics and KPIs.

Meanwhile, you can integrate it directly with NetSuite. It maintains various types of data, including personnel information and financial reporting.

Cyfe

Cyfe is a SaaS reporting application that offers one of the easiest reporting and dashboard tools available in the market.

It helps companies with self-reporting, KPI tracking, search engine optimization, scheduling, social media marketing, custom reports, data exporting & archiving, and more.

The data in Cyfe can be pulled from services that include Google and Salesforce, Facebook, Mailchimp, and more through pre-built widgets. Through the Cyfe dashboard, you can monitor and analyze data from websites, multiple departments, and other locations. It provides top-of-the-line customization options, as well as Excel and CSV data dashboards.

3. On-Premise SaaS Reporting Software

FineReport

Saas is generally considered to be more flexible. However, for on-premise software, you can control the upgrade and have greater flexibility to customize the software according to your specific requirements. As a result, picking a more targeted and growth-oriented tool& software may be a discreet alternative.

FineReport is a web reporting tool that provides the on-promise version. It provides an Excel-like interface that is easy for users to generate, export, and print reports. 

The data entry function makes this reporting tool distinctive from others. You can input the data back into the database via the web reports generated by FineReport. 

Besides, various open APIs make FineReport flexible to be integrated with other systems, and more efficiently to be customized.

The other stunning features of this software include,

• Open APIs for customization
• Report Management 
• Dynamic Reports
• Query reports
• HTML Reports
• Task Scheduler
• Adaptive display on mobile, tablet, and TV screens

4. Essential Metrics For SaaS Reporting

You can not successfully further your growth intentions without clarifying a set of core metrics oriented to growth. SaaS Metrics can help eliminate data noise and focus on growth. Here we list the six most inherent metrics that every manager should care about.

1. ARPU – The average revenue per user is the revenue generated from each paid subscription over a period, typically per month or year. Although there are more in-depth statistics will provide you with greater insight, ARPU is an excellent metric for measuring your business’s general health. 

2. Conversion rate – The conversion rate is the number of people who visit your site divided by the number of people who become paying customers. This metric is essential for calculating how many visitors you need on your site to achieve specific revenue goals. Moreover, it is also important to determine whether your team needs to improve the sales funnel and measure your tweaks’ success.

3. Churn rate – The churn rate is the percentage of SaaS customers who cancel their subscriptions. Churn is a metric of critical importance to a SaaS company’s long-term viability in that recurring revenue is the lifeblood of a SaaS business. Normally, a high churn rate can remind you of an issue with your customer retention strategy. This could be software that is difficult to learn, prices that are too high, or any other problems.

4.MRR and ARR – The monthly recurring revenue(MRR) and annual recurring revenue(ARR) are another set of important metrics about your company’s general health. A deeper look at them can help your team go beyond general financial health.

5.CAC – Customer acquisition cost means how much you must spend to acquire a customer. To clarify, it is the total cost of marketing and sales divided by the number of new users you registered. CAC, along with LTV, is an essential metric that affects your pricing strategy. 

6.LTV – The lifetime value of a customer means the average revenue that a customer generates before they churn, offset by gross margin. The customer lifetime value is supposed to be at least five or six times higher than the cost of acquiring that customer. Regular re-evaluation of your pricing strategy and tweaks to it informed by these two metrics will improve growth, especially in your business’s early phases.

5. An Conclusion of SaaS Reporting

Data can provide you with more profuse information than you think. Saas reporting might be a more affordable and easy-delivered choice for your company.

Give a try on the SaaS reporting tools & Metrics, and learn more about your business than you’ve ever known.