Key Performance Indicators (KPIs) serve as vital metrics that help measure progress towards business goals. To effectively monitor and analyze these metrics, businesses utilize KPI reports.

In this article, we will explore the concept of KPI reports, highlight their significance, provide examples and templates, discuss the essential components, and offer valuable insights on creating KPI reports efficiently.

What is a KPI report?

A KPI report, also known as KPI reporting, one type of business report, serves as a management tool for measuring, organizing, and analyzing the primary key performance indicators that are vital to a business. These reports assist companies in achieving their business objectives by identifying strengths, weaknesses, and trends.

Typically displayed as an interactive dashboard, this type of report visually presents information related to a predetermined set of key performance indicators.

A KPI report delivers crucial insights in a logical and easily comprehensible format, enabling the extraction of important information for both retrospective and real-time action. Essentially, this report serves as a strategic monitoring approach, offering a glimpse into the most critical activities of your business.

Financial KPI Report (by FineReport)
Financial KPI Report (by FineReport)

What is KPI?

A Key Performance Indicator (KPI) represents a metric that aligns with a primary business objective. Its purpose is to monitor the effectiveness of an organization’s performance in achieving that objective, including the associated targets or goals.

KPIs are utilized by companies to drive growth through performance enhancements.

For instance, suppose your objective for the next four months is to increase leads by 20%. In this case, a straightforward KPI framework may appear as follows:

  • Objective: Achieve a 20% increase in leads.
  • Measurement: A comprehensive leads KPI encompassing leads from all channels.
  • Actions: Expanding the number of lead generation channels.
  • Accountability: Identifying the responsible party for ensuring the completion of these actions.
  • Timeframe for success: Four months.
  • Evaluation and communication: Conducted at the end of each month.

KPIs serve as a valuable tool for maintaining focus on the overall business objective. They provide a structured and timely approach to monitor progress toward the objective, preventing the distraction of tracking excessive or irrelevant metrics.

Importance of KPI reporting

KPIs transcend mere numbers or metrics; they serve as a means to comprehend your business’s performance, enabling procedural adjustments and the attainment of long-term goals. By identifying appropriate KPIs and measuring them, you can expedite results and gain a deeper understanding of your accomplishments.

An effectively crafted KPI report, featuring a well-structured dashboard, offers invaluable insights presented in a user-friendly manner, ensuring comprehensibility for all. This accessibility empowers even non-technical personnel to discern connections among data points and discern trends. As a result, individuals with relevant responsibilities can accurately establish business objectives and devise strategies for their achievement.

KPI report examples & templates

Let’s take a look at some typical KPI report examples, hope these templates can give you some inspiration.

Note: All the KPI report templates shown in this article are created by FineReport, a powerful reporting software that has been honorably mentioned by Gartner Magic Quadrant for ABI Platforms. You can download FineReport for free and have a try!

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1. HR KPI Report Example

HR KPI Report Example
HR KPI Report Example

Numerous corporations necessitate employees to deliver performance presentations on a seasonal or annual basis, which are then used to evaluate their overall performance. However, a notable discrepancy frequently emerges between decision-makers and employees in terms of information availability. Why does this happen? The root cause lies in the prevalent utilization of static Slides or PDF HR reports for these presentations. The process of creating these reports is laborious, and the information contained within them tends to be both subjective and outdated. To address this predicament, a solution lies in adopting human resources reporting that provides real-time data and presents a comprehensive picture of employees’ work performance through specific vital metrics.

For instance, the picture above showcases an HR report that exhibits essential information regarding attendance and salaries. Presented in the dashboard created by FineReport, human resources can easily discern employees’ check-in records. Furthermore, additional metrics such as sales performance can be incorporated for customization. By leveraging this live data, human resources can effectively monitor and manage employee performance, enhance recruitment and promotion processes, and proactively prevent any detrimental issues that could potentially impact the organization.

2. Marketing KPI Report Example

Marketing KPI Report Template
Marketing KPI Report Template

Marketing report provides insights into the revenue and budget aspects of various marketing activities. This report serves as a valuable tool for evaluating and analyzing the performance of different marketing initiatives within an organization.

The primary focus of the Marketing KPI Report is to track and measure key performance indicators (KPIs) related to marketing revenue and budget. It offers a detailed breakdown of revenue generated through marketing efforts and compares it with the allocated budget for each marketing department or campaign.

The report typically includes sections dedicated to different marketing channels or strategies, such as digital marketing, social media marketing, content marketing, and advertising. Each section provides an overview of the revenue generated by these channels and the corresponding budget allocated.

By analyzing the revenue and budget data presented in the Marketing KPI Report, organizations can gain valuable insights into the effectiveness and efficiency of their marketing activities. This information can guide decision-making processes, help identify areas for improvement, and optimize marketing strategies to achieve better results.

3. Financial KPI Report Example

Financial KPI Report Template
Financial KPI Report Template

Financial reports provide an overview of key financial indicators and metrics within an organization. This report serves as a valuable tool for assessing the financial performance and health of the company.

The primary purpose of the Financial KPI Report is to track and analyze various financial ratios and indicators, including profit margins, liquidity ratios, solvency ratios, and efficiency ratios. These indicators provide insights into the company’s profitability, financial stability, operational efficiency, and overall financial management.

The report typically includes sections dedicated to different financial aspects, such as profitability, liquidity, solvency, and efficiency. Each section presents the relevant KPIs and metrics, along with their calculations and comparisons to industry benchmarks or previous periods.

Profitability ratios, such as gross profit margin, operating profit margin, and net profit margin, are included to assess the company’s ability to generate profits from its operations. Liquidity ratios, such as current ratio and quick ratio, evaluate the company’s short-term liquidity and ability to meet its financial obligations. Solvency ratios, such as debt-to-equity ratio and interest coverage ratio, measure the company’s long-term financial stability and ability to repay debts. Efficiency ratios, such as asset turnover ratio and inventory turnover ratio, gauge the company’s operational efficiency and asset utilization.

By analyzing the financial ratios and indicators presented in the Financial KPI Report, organizations can gain insights into their financial strengths and weaknesses. This information helps management make informed decisions, identify areas for improvement, and set financial goals and strategies.

4. Sales KPI Report Example

Sales KPI Report Example
Sales KPI Report Example

Sales report shows the sales performance KPI in different cities, states, and products within an organization. This report serves as a valuable tool for evaluating and analyzing the effectiveness of sales efforts and revenue generation.

The primary objective of the Sales KPI Report is to track and measure key performance indicators (KPIs) related to sales performance. It offers a detailed breakdown of sales data by city, state, and product, along with daily sales revenue.

The report typically includes sections dedicated to different geographical regions or territories, such as cities or states. Each section provides an overview of the sales performance in that particular region, including metrics such as total sales revenue, average order value, and sales growth rate. This allows for a comparison of sales performance across different locations.

Furthermore, the report includes a section dedicated to product sales, highlighting the performance of individual products or product categories. This section provides insights into the best-selling products, product performance trends, and sales contribution by product.

Additionally, the report presents daily sales revenue, which gives a snapshot of the revenue generated on a daily basis. This information can be used to identify patterns, seasonality, and trends in sales performance over time.

By analyzing the sales data presented in the Sales KPI Report, organizations can gain valuable insights into the effectiveness of their sales strategies, identify top-performing regions or products, and make informed decisions to optimize sales performance and drive revenue growth.

6. Annual KPI Report Example

Annual KPI Report Example
Annual KPI Report Example

The Annual KPI Report is a comprehensive document that provides a holistic overview of key performance indicators (KPIs) for a full year within an organization. This report serves as a valuable tool for assessing and analyzing the organization’s overall performance and achievements in meeting its targets and goals.

The Annual KPI Report covers a range of KPIs that are crucial for evaluating the organization’s success. It includes metrics such as sales target completion rate, profit completion rate, national sales rank, customer evaluation indicator completion rate, and more. These indicators collectively provide a comprehensive view of the organization’s performance over the course of the year.

The sales target completion rate measures the organization’s ability to achieve its predetermined sales objectives. It helps assess the effectiveness of the sales strategies and efforts in meeting revenue goals. The profit completion rate evaluates the organization’s success in reaching its targeted profit margin or overall profit goals. This metric provides insights into the financial performance and operational efficiency of the business.

The national sales rank compares the organization’s sales performance to that of its competitors in the market, highlighting its market share and competitiveness. Additionally, the completion rate of customer evaluation indicators reflects the organization’s ability to meet customer expectations and improve overall customer satisfaction.

Similar to the Annual KPI Report, there are also Weekly Reports, Monthly Reports, and Quarterly Reports. These reports focus on shorter time frames and provide regular updates on performance metrics. While the Annual KPI Report offers a comprehensive view of performance over a year, the Weekly and Monthly KPI Reports provide more frequent snapshots of performance, allowing for timely monitoring and adjustments to strategies and goals.

Both the Annual and the Weekly/Monthly KPI Reports serve as essential management tools for evaluating and tracking the organization’s progress towards its targets and goals. These reports provide valuable insights into the organization’s performance, strengths, weaknesses, and areas for improvement, enabling informed decision-making to drive future growth and success.

What should be included in a KPI report?

Let’s explore the crucial components of a KPI report.

KPI Dashboard Example (by FineReport)
KPI Dashboard Example (by FineReport)


The objectives, representing high-level company goals, are integral to tracking a KPI. They should be stated in the report to ensure a clear understanding of the purpose behind monitoring a particular KPI and the areas for improvement in your strategy. Notice that the objective is concise and straightforward, avoiding excessive details and rationale at this level.

Status Indicator

In our example, a colored gauge provides a quick overview of the current KPI status. Since FineReport is real time reporting tool, the gauge will be updated in real-time to demonstrate the most up-to-date data, utilizing easily understandable visual indicators.

Measure Intent

This section explains the rationale behind the chosen KPI. When deciding on a KPI aligned with a specific objective, the assigned team and the KPI owner should be able to provide a detailed explanation of why they made the selection and what insights tracking this KPI will unveil.

Measure Data

This section showcases the actual data used for tracking the KPI. To simplify matters, include calculations that automatically present percentages. Instead of graphic representations, this section presents the measure data in a list format.


Determining how to share the collected information is crucial for every KPI. Consider whether it is more valuable to display the target, actual performance, year-to-date performance, or benchmarks. Choose the most meaningful information and create a chart accordingly. Consistency is key, using the same chart format each month, quarter, or year, enabling the team to track performance over time.

I highly recommend the popular reporting tool FineReport, it supports more than 50 chart styles, covering basically all basic and high-level charts on the market, and also has excellent dynamic effects and a powerful interactive experience. Various features can be set according to the needs during use, and can also be self-adjusted and displayed on the mobile terminal and large LED screen.

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This section provides qualitative reasoning behind the current status of the KPI. The KPI owner offers context that cannot be gleaned from other report sections. Descriptive language such as “another record-breaking month” and “focus on converting a higher percentage” provides further explanation of the KPI’s status and progress.


Every KPI needs an assigned “owner” responsible for tracking it, ensuring accountability. While reporting tasks can be delegated, the owner bears ultimate responsibility for the KPI. Clearly state the owner in this section.

Utilizing both KPI reports and dashboards in tandem allows your organization to define and track the desired metrics effectively. KPI reports enable performance improvement by efficiently monitoring progress towards targets. Visualizing company performance quickly through a dashboard and analyzing detailed data through a report is key to maintaining long-term progress.

Additionally, consider other elements in KPI reporting: assigning an owner for each KPI, continuously analyzing overall objectives, and presenting data regularly. Without these elements in place, achieving your goals may be challenging.

How to create a KPI report efficiently?

These reports are highly interactive, dynamic, and personalized to cater to the specific needs, strategies, goals, and objectives of individual users, departments, or organizations. They offer a flexible platform to delve into specific pockets of information, such as procurement metrics, where you need to monitor suppliers’ fulfillment of demands, responsiveness to urgent requests, order costs, and other indicators critical for tracking your company’s performance. However, it is crucial to understand what factors to consider when preparing your report.

To ensure optimal success, it is important to follow a process when preparing a KPI report. Here is a summary of the essential elements to cover:

Define your business aims and goals

Engage with various stakeholders to understand your business’s strategic goals and objectives. This collaborative process provides a panoramic perspective on where to direct your efforts and the metrics worth measuring for success, forming the foundation for your reporting success.

Select your KPIs

Once your organization’s critical goals are defined, the next step is selecting the key performance indicators that align with your ongoing initiatives and strategies. In the digital age, there is a wide range of valuable KPIs available to support growth in areas such as marketing, accounts, customer service, and fulfillment.

Consider your data sources

A detailed analysis of your data sources is essential. Modern dashboards consolidate data from various platforms or sources, working in conjunction with your chosen KPIs to provide insights for growth and improvement. Auditing your data sources helps streamline your efforts, ensuring that your reporting dashboard presents only the information and insights worth analyzing.

If you are worrying about the problem of data integration of your KPI report, you can try FineReport, FineReport has a powerful data integration functionality, supporting over 30 different database tables and SQL data sources. It also supports various file data sets such as Excel and txt files, as well as multidimensional databases and procedural data sets. It is suitable for data analysis scenarios with high real-time requirements.

FineReport can also be integrated with other business systems like ERP or CRM, which store the production data, and automatically extract and update the relevant information in real-time on the report.

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Set up and customize your report

Once you have identified the desired KPIs and assessed your data sources, it is time to set up and customize your report according to your specific requirements. Utilizing suitable reporting software like FineReport is the most effective way to manage performance indicators, allowing you to create comprehensive summary reports and visualize them through powerful dashboards. FineReport offers an efficient, user-friendly way of report generation for accessing valuable data across desktop, tablet, or smartphone devices.

Dive into data visualization

Data visualization plays a crucial role in reports of all sizes. It allows you to extract value from your important data at a glance, conveys a narrative with your metrics and insights, and share critical information in a digestible and inspiring manner with stakeholders both within and outside your organization. Regular monitoring and continuous improvement of your reporting efforts are essential.

FineReport supports more than 50 chart style

For additional guidance on creating impactful dashboards and enhancing decision-making capabilities, refer to our comprehensive guide on data dashboard design principles.


KPI reports serve as indispensable tools in modern business environments, enabling organizations to assess performance, make informed decisions, and drive growth. By understanding the concept, significance, and essential components of KPI reports, as well as following an efficient creation process, businesses can leverage these reports to achieve their goals effectively.

Embracing reliable tools like Finereport further enhances the reporting process, facilitating seamless data visualization and analysis. Invest in KPI reporting and empower your organization with actionable insights for a brighter future.

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Feel free to make an appointment for a live demo with our product experts. We will be more clear about your needs and see how FineBI can help you and your organization transform data into value.

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