For businesses, keeping track of sales performance is crucial to success. One of the tools used to achieve this is a daily sales report, which provides an overview of daily sales activities.

In this article, we’ll explain what a daily sales report is, show some samples, discuss the key elements that should be included in your report and most importantly, we’ll tell you how to use professional reporting tool to help you avoid repetitive work, streamline your reporting process, save time, and improve your work efficiency.

daily sales report
daily sales report sample

What is a Daily Sales Report?

A daily sales report is a reporting document that provides an overview of a company’s sales performance over a specified period, usually one day. It includes key metrics such as total sales revenue, the number of units sold, average order value, and customer demographics.

A daily sales report is an essential tool for businesses as it provides detailed information on sales representatives’ work performance, tracks whether the team is meeting quotas as planned, and highlights any potential issues that require management attention. Through analyzing sales data, sales managers can identify both the team’s achievements and shortcomings and gather valuable insights on customer shopping patterns. Moreover, senior executives rely on high-quality sales performance reports to evaluate the company’s progress and make informed decisions. As the sales department is the company’s profit engine, having accurate and comprehensive sales reports is critical for business success.

daily sales report
daily sales report sample
Daily Sales Report Sample

Key Elements of Your Daily Sales Report

There are several key metrics that businesses should include in their daily sales reports to gain insights into their sales performance. Here are some of the most important metrics to consider:

  1. Sales Revenue: This metric is the total amount of money generated from sales, which directly impacts the profitability of a company.
  2. Units Sold: This metric is the total number of products sold during a given period. It’s a very useful metric for businesses to track as it provides insights into customer demand and product popularity.
  3. Average Order Value (AOV): This metric is the average amount spent by customers per order. This metric reflects the changes in customer behavior and sales trends.
  4. Sales by Product: This metric shows the sales revenue and units sold for each product. This metric tells the level of product popularity and profitability.
  5. Sales by Customer: This metric shows the sales revenue generated by each customer. It’s a helpful metric as it provide insights into customer behavior and purchasing patterns.
  6. Sales by Channel: This metric shows the sales revenue generated from each sales channel, such as brick-and-mortar stores, online stores, and third-party marketplaces. This metric provides insights into which channels are most effective for generating sales.
  7. Sales by Time: This metric shows the sales revenue generated at different times, such as hourly, daily, or weekly. It can provide insights into sales trends and help identify peak sales periods.
Annual Sales Report Sample
Annual Sales Report Sample

Daily Sales Report Samples

Here are some sample daily sales reports to give you an idea of what they might look like.

These reports are all produced by FineReport. In order to meet the requirements on the style and design of reports in different scenarios, FineReport supports three different types of reports: Normal Report, Dashboard and Aggregation Report, which can generally cover different needs from different working scenarios.

Different Report Types of FineReport
  • Basic Daily Sales Report: This report contains basic information such as total sales revenue, the number of products sold, and the average order value.

The daily sales report sample below is a row-based report made by FineReport. It includes important matrics such as Unit Price, Order Quantity, Reorder Quantity.

Daily Sales Report Sample
Daily Sales Report Sample
  • Product-wise Sales Report: This report breaks down sales by product, showing the sales revenue and units sold for each item.

The daily sales report sample below is a sales analysis dashboard made by FineReport, you can check out the overall sales data or the sales data by time, produce, region or subsidiaries.

Daily Sales Report Sample
Daily Sales Report Sample
  • Customer-wise Sales Report: This report provides information about the customers, such as their demographics and buying behavior.

The daily sales report sample below is a sales analysis dashboard, it includes customer-wise sales analysis, product analysis and so on.

Daily Sales Report Sample
Daily Sales Report Sample
  • Sales Channel-wise Sales Report: This report shows the sales performance of each sales channel, such as brick-and-mortar stores, online stores, and third-party marketplaces.

There are also many sales report sample that focuses on different sales themes and metrics made by FineReport. You can watch more FineReport demo by clicking here.

You can also book your personalized demo and talk to FineReport product expert to best suit your need.

Three Steps to Create a Daily Sales Report Effectively

The process of generating a daily sales report everyday can be time-consuming and complicated, especially when you are using spreasheet softerware like Excel. The whole process involves extracting data from multiple data sources, report formatting, adding formulas, using pivot tables, VBA, macros, filling in data, completing the report, exporting it, and sending the report to the leadership team.

Procedures of Making Daily Sales Reports in Excel
Procedures of Making Daily Sales Reports in Excel

Fortunately, FineReport’s automated reporting can help to dramatically simplify this process, making it more efficient and effective. FineReport achieves automated reporting through the following three aspects:

  • Automatic Extracting Data from multiple data sources
  • Automatic Generation of Daily Sales Reports
  • Automatic Publishing of Daily Sales Reports

In the following section, I will undertake a comprehensive analysis of how FineReport realize these three critical functions, enabling report creators to break free from the monotonous and repetitive process of producing daily sales reports.

You can click the button below to use FineReport for free and experience how it significantly simplifies your daily sales report creation process.

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1. Automatic Extracting Data

FineReport can automatically extract data from multiple data sources, including various types of databases, Excel files, XML, and so on. This eliminates the need for manual data entry, saving time and reducing errors.

For example, if you are a sales represetative in a manufacturing enterprise, one of your daily responsibilities would involve drafting a daily sales report, which is based on the sales data of that day. This task becomes complicated as it raises questions about where to access the data for your daily sales report, which your superiors may want to verify. If all the data exists in a stack of Excel sheets without a sales data system or if these data you need are stored in multilple data system, it is challenging to extract the relevant data in a short period of time everyday.

This issue can be resolved in companies that have a higher level of informatization, where sales data can be inputted into a sales management system, and the report data can be directly extracted.

However, most companies lack a complete data system to support the construction of a reporting platform. Instead, sales data is summarized and printed in Excel, then each sales represetative will send their data to their manager and all the data will be recorded in sales manager’s computer. The data cannot be modified in real-time and cannot be checked by other superiors in time. The task of extracting data for report creation can become really time-consuming and challenging.

This is why many sales represetative struggle to obtain the desired data for their daily or weekly sales reports or to input the data they want into their daily reports. After spending a considerable amount of time creating a stack of daily reports, the reports often turn out to be worthless.

FineReport’s automated reporting system addresses this issue with its first key feature, which directly connects the report platform to various kinds of database. FineReport builds a data center with database support, and all sales data can be centralized into the system, managed through business data packages, and updated in real-time according to the fields in the database.

This means that when you need to create a daily sales report, you can directly extract the data from the database. Additionally, FineReport can integrate with other systems such as OA or ERP systems, making it easier to find and extract data for report creation at any time.

2. Automatic Generation of Daily Sales Reports

After resolving the database issues, you can proceed with creating templates for daily sales reports. However, to streamline the reporting process further, your goal is to create a daily sales report once and use it as a template for future reports. The template should be easily retrieved when needed, eliminating the need to create a new report from scratch each time.

FineReport can automatically generate daily sales reports based on pre-designed report templates or samples. If you do not want to use the existed templates, you can also create your own templates and reuse it in the future. Users can customize the report templates to meet their specific needs, and FineReport will automatically populate the reports with the data extracted from various data sources.

To achieve this, you can store the finished template on FineReport’s data platform and retrieve it directly when creating the daily or weekly sales report. This approach significantly reduces the time and complexity involved in report creation, making the previously tedious and complicated process of entering numbers and data into daily reports as straightforward as possible.

FineReport achieves this feature through the function called parameter filtering. Time columns requiring filtering in daily and weekly data are assigned as parameters, and corresponding data cells are assigned with filter conditions. This results in a fixed sales report template, such as the one shown below:

Daily Report Sample
Daily Report Sample

In FineReport, it is possible to design various templates for different report supervisors, including daily sales reports for the headquarters, weekly sales reports for different branches of the enterprise, and different sales report templates for different teams. By establishing drill-down relationships between these templates, hierarchical control and management over enterprise report data can be easily accessed when needed.

In addition, daily sales reports often require the inclusion of a large amount of data and project progress information. However, simply presenting this information as numbers can be tedious and may not intuitively reflect the situation. To solve this problem, FineReport offers dashboard and data visualization functions, allowing various types of charts and graphs to be used to clearly present progress status. Using a template to fill in the numbers is all that is needed for report creation.

Despite the availability of daily sales report templates, a common issue arises when certain sales staff prefer to use Excel to fill in their reports rather than the automated system. Luckily, FineReport offers a variety of solutions to address this problem. It allows for both fixed style report templates and direct Excel data importing, ensuring efficient data entry.

For instance, IT staff can design customized report templates tailored to the sales team’s requirements. Sales staff simply need to fill in the data periodically by opening the templates. Alternatively, IT staff can design an imported template based on a pre-existing Excel sheet that sales staff can easily import their daily work data into with just one click, provided that the table structure of the database and the template have been designed accordingly.

Daily Report Sample – Import Excel data
Daily Report Sample – Import Excel data

3. Automatic Publishing of Daily Sales Reports

After completing the daily report template, the next challenge was automating the reporting submission process. In most enterprises, daily reports are submitted regularly, but the process requires manual intervention every time. Any unexpected event can cause delays in report submission, which can lead to adverse consequences.

Fortunately, FineReport offers a solution to this problem through its Task Schedule Management function. With this feature, you can schedule the publishing time of completed reports, freeing yourself from the repetitive task of manual submission. You can easily set up tasks for daily, monthly, quarterly, and annual sales reports without any extra effort, ensuring timely and efficient reporting.

Daily Sales Report Sample
Daily Sales Report Sample

For sales managers who rely on others to submit daily sales reports, FineReport offers an automatic data summarization and organization feature. Simply access the mobile end to view the data you need anytime and anywhere.

For those who create and submit daily sales reports, FineReport’s task schedule management and notification functions enable automatic report generation and delivery to supervisors on a daily, weekly or monthly basis.

This process involves setting up scheduled tasks, which the server will complete automatically at the designated time. The required files will be generated and those who need to view the reports will be notified through email, SMS, or platform messages. This automated process is especially beneficial for enterprises that require timely data analysis and decision-making.

Daily Report Sample
Daily Report Sample


FineReport’s reporting tool is an excellent choice for businesses looking to create daily sales reports that provide valuable insights into their sales performance. With FineReport’s advanced data integration, analytics, and visualization capabilities, businesses can streamline the reporting process, gain a better understanding of their sales performance, and make informed decisions based on data.

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